Management Team

Richie Proud

Richie Proud serves as the Executive Vice President of Revenue for Curaleaf where he leads the revenue planning, retail, and wholesale operation teams. Prior to this role, he served as the Senior Vice President of Planning & the Vice President of Assortment Planning with Curaleaf. Richie brings almost two decades of international business experience in the areas of revenue planning, inventory management, and corporate strategy. Before he joined Curaleaf, Richie held senior leadership roles with Grassroots Cannabis (Chicago, IL), Groupe Dynamite (Montreal, QC), and Abercrombie & Fitch (Columbus, OH). In these roles, he built global planning teams responsible for domestic, international, wholesale, and direct-to-consumer strategies. He is a leading expert on the impacts of consumer expectations on future financial performance – using his global brand & business experience to provide strategic clarity, create internal alignment, and build world-class teams to deliver business results.